Crop Heritage Society

Crop Heritage Society

Brand identity and design for a Yorkshire-based academic research group

We collaborated closely with the society to understand their aims and focus, crafting a brand identity that reflected their areas of interest while positioning them as a professional and credible organisation.

A tonal green colour palette, paired with plant- and crop-inspired shapes, shaped a clean, botanical aesthetic. This was complemented by an approachable typeface, giving the identity a professional, academic feel.

We developed flexible logo elements that could be arranged into patterns, creating a cohesive system that could be applied across all materials while reinforcing their visual identity.

To support the society at conferences and exhibitions, we designed leaflets, stand graphics, exhibition materials, and printed merchandise. We also produced a research report, presenting complex data in a clear and accessible way.