Yokoso

Yokoso

Slow Living Shop – Brand Refresh & Identity Update

We worked with an online lifestyle and interiors shop focused on slow living to refresh their brand identity and create a more streamlined design system. The goal was to maintain a minimal, design-led feel while putting the curated products at the centre of the experience.

The refresh included subtle tweaks to the colour palette and refinements across core brand elements. We introduced tactile materials such as recycled card stocks and vellum to enhance packaging, stationery, and admin templates, giving every touchpoint a considered, crafted feel.

New product packaging, business cards, and administrative templates for receipts, invoices, and labels were all designed to align with the refreshed identity. Social media templates, including Instagram Stories, ensured the brand maintained a consistent and polished presence online.

We also designed and developed a new website using the updated identity, creating a streamlined, user-friendly experience across desktop and mobile. The e-commerce was carefully organised to make browsing effortless, while keeping the ‘design-first’ aesthetic central to the experience.