Ridley Mortgages

Ridley Mortgages

Ridley Mortgages needed a brand identity that felt grounded, trustworthy, and uncomplicated.

We started with the logo — a simple, structured wordmark that conveys confidence without excess.

The Ridley Curve is a subtle visual element derived from the arc of the ‘R’ in the logo. Its single, flowing shape reflects the brand’s commitment to a simple, fuss-free and streamlined experience. Applied sparingly across assets, it reinforces a sense of calm and consistency.

For the colour palette, we chose taupe and blue to balance warmth with professionalism. Taupe brings approachability, while blue conveys stability and reliability. Brick red and garden green serve as accents, used sparingly to add visual interest without distracting from the primary colours.

Deliverables included a full suite of branded materials — debossed business cards for a tactile, elevated feel, stationery with clean layouts, and merch carrying the brand mark. Social media templates and marketing collateral maintain the same structure, ensuring a cohesive look across every touchpoint.