Choosing the right CMS
Choosing the right CMS for your website
Choosing the right CMS (Content Management System) is one of the first decisions you’ll make when creating a website.
The platform you choose can affect how easy it is to manage content, expand functionality, and maintain your site over time.
At Folk + Form, we often work with two main platforms: WordPress and Squarespace. Each has its strengths, and the right one depends on the type of business you have, your goals, and how much control you want over the backend.
Wordpress website design
Benefits
WordPress is an excellent choice for larger organisations, businesses with a lot of content, or sites that need more advanced functionality. It offers:
Options for complex functionality and integrations.
A vast library of free and paid plugins.
Advanced SEO tools for optimising your content.
High flexibility in design and structure.
Considerations
Hosting and domain management are usually separate, so there’s a little more setup required.
Larger sites may need ongoing maintenance or a developer for custom functionality.
Learning curve can be steeper than more beginner-friendly platforms
Squarespace website design
Benefits
Squarespace is ideal for smaller businesses, solo entrepreneurs, and those who want an easier, more intuitive way to manage their website. Its benefits include:
Built-in e-commerce and invoicing tools.
High-level customisation with simple upkeep and editing.
Everything in one platform, including hosting, so setup is simpler.
Considerations
Less complex functionality options.
Plugins and advanced integrations are fewer than WordPress.
Making the Choice
Ultimately, the “right” platform depends on your business size, your growth plans, and how you want to manage your website over time. If you’re looking for simplicity, speed, and ease of use, Squarespace is often ideal. If your business is content-heavy or requires more bespoke functionality, WordPress may be the better choice.
At Folk + Form, we help clients identify the platform that will work best for them, then design and build sites that feel polished, professional, and structured for the long term.